Revista de la Academia de Estudios de Marketing

1528-2678

Abstracto

Analyzing The Determinants Of Sustainability And Firm Performance In Automotive Supply Chains: A Delphi Approach

Mohit Saxena and Nitin Seth

Managing sustainability implementation in automotive environment and firm performance (FP) has always been an area of Interest for professionals & researchers. Accomplishing Sustainability Implementation in automotive context is very difficult and seeks to consider attention of suppliers, top management, dealers, government, regulators, and stakeholders. It is prudent that the Sustainability Implementation & FP is regularly assessed, supervised, and improved for gaining competitiveness & status for creating a point of differentiation. This paper tries to identify such Sustainability Implementation & FP criteria for Indian automotive industry. This study implemented Delphi approach through interview with 32 subject specialists. In this a list of 35 environmental,48 social, 33 economical sub- measures and 45 performance sub- measures identified from the literature was given to these experts from which initial measures and their sub – measures were to be identified and grouped for automotive sector. These Sustainability Implementation factors can additionally be utilized to design a model to apply Sustainability practices in auto industry. This study employs the Delphi approach to analyze and examine Sustainability Implementation ideas and Firm Performance factors for Indian automotive sector.

Descargo de responsabilidad: este resumen se tradujo utilizando herramientas de inteligencia artificial y aún no ha sido revisado ni verificado.