Determination of Effectivity of Significant Information Sources In the Decision Making Process of Select Durable Commodities: A Multivariate Statistical Approach For Low Literate Consumers

Malay Bhattacharjee; Gautam B; yopadhyay; Sudheer Muhammed

Revista de la Academia de Estudios de Marketing

1528-2678

+44 7389 646381

Abstracto

Determination of Effectivity of Significant Information Sources In the Decision Making Process of Select Durable Commodities: A Multivariate Statistical Approach For Low Literate Consumers

Malay Bhattacharjee, Gautam Bandyopadhyay and Sudheer Muhammed

The process of consumption starts with the awareness of the prospective consumers about a given product as evidences of earlier researches suggests. In this respect it would be relevant to mention the work of wherein; they came up with a simplistic model containing three steps pertaining to purchasing and consumption of a product, namely - awareness, trial, and repeat buying.

Descargo de responsabilidad: este resumen se tradujo utilizando herramientas de inteligencia artificial y aún no ha sido revisado ni verificado.

Revista de la Academia de Estudios de Marketing

Abstracto

Determination of Effectivity of Significant Information Sources In the Decision Making Process of Select Durable Commodities: A Multivariate Statistical Approach For Low Literate Consumers

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