Samson Nambei Asoba, Nteboheng Patricia Mefi
In the Schumpeterian view of entrepreneurship, innovation represents an important way in which new combinations create a new economic equilibrium that lead to new ways and practices. In the same way, this study was formulated to pursue innovation strategies that create opportunities for agribusiness with special focus on an identified farming community in KwaZulu Natal. The study was based on qualitative content analysis of recent agribusiness publications in the ScienceDirect database. The recently published articles were reviewed to identify innovation strategies that are presently attracting scholarly interest as opportunities for agro entrepreneurs. The study found that Fourth Industrial Revolution technologies currently act as enablers for opportunities in digital and smart agribusiness which were found to relate to competitiveness and agribusiness success. These findings support present agribusiness literature. The study recommended agribusiness support institutions to be formed to nurture prospective agribusiness entrepreneurs to effectively exploit identified agribusiness opportunities.