Joseph Chikwendu Ezennia and Emmanuel Mutambara
The innovativeness of the African immigrant-entrepreneurs hampers the growth and progress of their various business enterprises. Hence, the need arises to investigate the innovation factors that influence the success of the African immigrant-owned micro businesses in Durban, South Africa. Cluster sampling technique was employed in order to determine the sample size of three hundred and sixty-four from the entire population. In this study, questionnaire was used to collect the required information from the 364 African immigrantentrepreneurs that was sampled. Data was analysed using descriptive and inferential statistics. Subsequently, the results of the study revealed that the entrepreneurial innovation factors positively influenced African immigrant-owned micro businesses in Durban towards achieving business success and sustainability. The study therefore, recommends formal entrepreneurship education, training and development to the entrepreneurs.