Kamal Kishore, Silky Vigg Khushwah
Projects are set up in nations for economic growth and it requires long term finance for their completion. Different types of lending institutions are in existence in all countries to extend financial assistance to projects. These projects belong to different industrial and infrastructure types. Financing institutions carry out comprehensive techno economic evaluation before considering grant of financial resources. Besides techno economic aspects, in current scenario, environmental issues have also been featured by institutions in their appraisal process. Social aspects have also come into consideration as both these have been found to be of serious concern from sustainability angle. Project lending institutions apply various techniques for examining impact of environmental and social issue in project sustainability. Sustainable projects are also important from the perspective of sustainable marketing. It is true that countries are looking for sustainable projects, those sustainable projects can also improve the world-of-mouth marketing of the project owners and the overall market efficiency will increase. If the environmental and social aspects of the projects will be addressed properly, it will lead to reduction in cost and help in achieving economies of scale too. The reduction in cost and economies of scale are important from the perspective of sustainable marketing.