LI LILI, LI JIAYI
Hollywood-owned Universal films franchise Fast & Furious is globally popular. The latest Fast & Furious 9 has been released in Russia, the middle east, South Korea and China. Interestingly the film was released a full month before in China compared to launch in the United States. The franchise is so popular worldwide that it has earned over $4 billion at the international box office compared to roughly $2 billion coming domestically. Current papers explore the reason for its popularity in a cultural context. The author has reviewed different cultural models and analyzed the links between models and Fast & Furious philosophy. It has been observed that certain features of the film such as a focus on long-term relations and collectivism are the main reason behind the popularity of the film in China. In addition, the current research paper has two-fold contributions. Academically the cultural models are often reviewed in the context of organizations, the paper has filled the gap of national-level literature review in the context of the film. Practically the filmmakers can also get an advantage the attract the audience keeping in view the cultural preferences of people. The current study is based on secondary data. Future researchers are recommended to collect primary data and draw the link between culture and film popularity.