Revista de la Academia de Estudios de Marketing

1528-2678

Abstracto

Exploring the Protective Role of Mindfulness: How Practicing Mindfulness Can Mitigate the Impact of Organizational Intolerance on Consumer Discontent

Anurag Singh

This study investigates the moderating effect of mindfulness on the relationship between organizational intolerance and consumer discontent in the healthcare industry. A three-wave sampling framework was employed, and a total of 700 respondents were included. The research findings indicate that incorporating mindfulness into organizational practices can be beneficial in reducing the impact of organizational intolerance on consumer discontent. It stresses the significance of encouraging mindfulness practices within the workplace to counter the adverse consequences of organizational intolerance on customer discontent. The study underscores the need to establish a favorable organizational environment that encourages transparency, confidence, and respect for the workforce.