Revista de la Academia de Estudios de Marketing

1528-2678

Abstracto

Factors Contributing to Industrial Sickness in Small-Scale Enterprises: Empirical Evidence on Promoter Influence

Siva Krishna Golla, Vengalarao Pachava and Surendar Gade

The Small-Scale Enterprise based industrial sickness and promoter’s behavior and proactive decision-making bears a relationship. The promoter’s behavior has been observed as instrumental in shaping the resolve for resilience and prevention of industrial sickness across small sector units. The rationale was to explore the role of promoter behavior and non-promoter aspects as shaping the industrial sickness in state perspective. The study seeks to explore the role of promoter’s age and promoter’s initial training in influencing the sickness affairs. The study seeks to examine the moderating role of promoter’s entrepreneurial orientation in influencing the outcomes. The structural equation modeling was leveraged to establish the moderating impact across 300 small scale entrepreneurs from across three select districts of Andhra Pradesh. The linkages hence were observed to support a host of hypothesis and assumptions that underline the prospects for recovery and revival of the aforesaid promoter run small businesses in state perspective.