Hadeel Abdellatif
The purpose of this research is to explore top management perceptions about environmental innovation and explore Green Supply Chain Management (GSCM) practices adopted internally by food manufacturers in Jordan as a form of environmental innovation. To achieve this objective, a qualitative approach was used, 12 in-depth semi-structured interviews were conducted with 12 top managers of leading food manufacturers in Jordan. Data was coded and analyzed using NVIVO 12. The results suggest that environmental innovation is a reality that is practiced and that some food manufacturers in Jordan are implementing a variety of GSCM practices including pollution prevention practices, cleaner production practices, cleaner energy, water and energy conservation, green packaging and waste management. However, manufacturers are facing some challenges that might hinder their ability to innovate.