Revista de la Academia de Estudios de Marketing

Abstracto

ICT for Enhanced Competitiveness of Micro Enterprises in Digital India: A Tool for Women Empowerment and Rural Development

Jacob Joju, Palanivel RV, Balu J, Manoj PK and Sijin TC

Given the huge potential of ICT to bring about radical changes in business processes and hence enhanced competitiveness, this paper discusses how ICT-integration by microenterprises can lead to women empowerment and rural development in India. As ICT-based tools are growingly becoming affordable and accessible among the masses, women’s initiatives can embrace such technologies for better competitiveness, reducing costs, and also attracting more customers.