Abdulla Hassan Matar Alkhayat, Ahmad Bashawir Bin Haji Abdul Ghani & Badariah Haji Din
The aim of study is to explore impact of individuals’ factors and community factors on the individuals’ social behaviour of citizens in the UAE. The proposed antecedents are Self Esteem, Self-Identity, Social Identity, and Subjective Norm. The proposed model determinates is related to the two theories. Social identity and self-esteem are remarked to self-identity theory, and subjective norm is remarked to theory of planned behaviour. This study has four antecedent variables; Self-identity, Self-esteem, Social identity, and Subjective norm; and one dependent variable, Citizens’ social behaviour. The causal relationships among model variables after run PLS-SEM algorithm shows that the predictive power R2 of social behaviour is 0.487. For relations from the four factors of personal qualities and social qualities to social behaviour, the four factors have significant effect. Social Identity has the highest impact with path coefficient score of 0.252. Self Esteem has the second impact with path coefficient score of 0.223. SelfIdentity has the third impact with path coefficient score of 0.212. Subjective Norm has the lowest impact with path coefficient score of 0.177. This study is limited to the empirical examination of UAE context; however, replicating the same design with same data collection tools, but in different locations, will provide extra knowledge to generalize the proposed relations. The study explored the impact on personal and social qualities; however, scholars are recommended to explore different antecedent variables.