Ruiz- Corrales, Flores-Castillo, Ravina-Ripoll & Luis-Bayardo Tobar-Pesentez
The present investigation is based on the contributions of Ramírez, et al., (2017) and Burgos, Ruiz &García (2017), who measure the social profitability generated by microenterprises. The main objective is to take up the contributions of these authors and calculate the effect of training and innovation to determine the existing probability of increasing the social profitability generated by microenterprises. In the case of micro-enterprises in Obregón City, Sonora is analyzed. A probabilistic model is applied to determine that, when employers carry out training processes for them or their employees, there is a 16.75% probability that microenterprises will generate social profitability above the average. In the same sense, innovation processes allow micro-enterprises to have a probability above 32% of increasing the social profitability generated above the average.