Endang Purwaningsih
This research is based on the analysis and deepening of the material from January 2020 to April 2020, is the idea of the author as a researcher who has accompanied local product producers in the research area, especially in local product enclaves which are all in the form of MSMEs, since 2012-2013 (about traditional Indonesian research knowledge), 2014-2016 about herbal products in Central Java and East Java, Indonesia, 2017-2019 about local traditional food and beverage products in Daerah Istimewa Yogyakarta (DIY), Central Java and East Java, Indonesia and currently 2020 still accompanying the research area plus West Java. This research is a juridical normative research, with literature studies and various previous research reports both by researchers and other researchers, using the statutory approach (statue approach) and sociological approach (sociological approach), as well as the deepening of research material by interviewing MSMEs and their leaders. The results of this study in the form of recommendations to overcome problems from upstream to downstream so that most MSMEs who are currently at the level of technological readiness (TKT) 3-4 can immediately go to level 6-7 in the form of strategic steps to lift local products with the support of legal protection and special policies while still raising wisdom local, as well as implementing the optimization of branding and information technology to elevate local products to become export-oriented innovative superior products. So the recommended strategic steps are empower local product producers and assist from upstream to downstream; give reinforcement in innovation capability, provide specific policies and regulations that facilitate and ease administration and production act.