Raknarin Sanrach
This research aims to study management strategies for entering green enterprises in the business sector and to study its importance. The data were collected from 400 personnel working as executives, managers, department heads from 4 types of business in Bangkok and its vicinity; namely, real estate, tourism and hotel, manufacturing, and service. One hundred people were quota randomly selected from each business. The research instrument was a questionnaire. The statistics used to analyze the data were percentage, mean, standard deviation and One Way ANOVA. The results showed that the importance of management strategies for becoming a green enterprise in the business sector, as a whole, was at a high level. When classified by aspects; namely, organizational knowledge management, technology, resources, and sustainability, it was found that their importance was also at a high level. The investigation of the importance of management strategies for entering green organizations in the business sector among different types of business revealed no difference at the statistical significance level of 0.05.