Lidiia M. Karpenko, Mykola Serbov, Aleksy Kwilinski, Vyacheslav Makedon, Svetlana Drobyazko
It was analyzed in the article a methodological platform for the control mechanism construction with the energy saving technologies based on the concept of the "life cycle" and the model of Lewin K. It was considered a classification of the method groups by reference to specific features of the marketing communications support for creation and promotion of the innovative energy saving technologies at the markets with emphasizing of communicational and analytical methods groups. It is proposed to evaluate the effectiveness of the management mechanism implementation with the energy saving technologies based on the Cronbach & Gleser methods.