Tetiana Syvak, Olena Rachynska, Viktoriia Popova, Viktoriia Koltun, Nataliia Grynchuk
The scientific and practical problem of forming the optimal model of institutional support of strategic communications in the public administration system of Ukraine was solved in the article. Analysis and ranking of alternatives of institutional and organizational structures on strategic communications in the structure of public administration authorities were carried out to this end. According to the results of the research, the most acceptable alternative is the decision to establish the Center for Strategic Communications under the President of Ukraine, the main purpose of which is to form and monitor the implementation of strategic communications policy, and the Office of Strategic Communications under the CMU, the main purpose of which is to implement a policy in the strategic communications sphere as well as to ensure coordination and synchronization of communication actions of public administration entities in general. It was substantiated that the obtained research results can be taken into account during the development of the Concept of Strategic Communications in order to realize the communication potential of the public administration system to ensure sustainable development of Ukraine as well as to develop a system of legal and organizational support for their practical implementation by public administration entities.