Revista de la Academia de Estudios de Marketing

1528-2678

Abstracto

Spiritual Tourism and its Impact on the Economy

Ritesh Sharma and Pragalbh Sharma

Many nations throughout the world now rely entirely on tourism as their primary export commodity. Several countries rely heavily on it as a means of supporting their national economies. This fact alone should be enough to motivate most nations to make substantial financial and conceptual investments in the tourist industry. As a result, several nations have spent a great deal of money on tourism-related research and sustainable development in addition to building and advertising world-class tourism-related infrastructure. Uttarakhand is one of India's newest states, yet thankfully, it has enough attractions to make it a popular tourist destination. Unparalleled natural destinations for vacations, sports, adventures, and, in particular, several venues for spiritual activities can be found across the state. The state has been called "India's spiritual capital" by many. On the other side, there has been a worldwide uptick in interest in spiritual activities, which are increasingly recognized as a viable option for stress relief. A comprehensive analysis of how best to promote spiritual tourism, however, will require substantial resources and more time. Consequently, there is compelling evidence for the state to make substantial investments in infrastructure and intellectual pursuits aimed at attracting spiritual tourists to the state. All parties might benefit much from a comprehensive study of spiritual tourism in the state.