Revista de la Academia de Estudios de Marketing

1528-2678

Abstracto

Student Satisfaction Towards Online Education: Eeduqual Model Development and Validation

VV Devi Prasad Kotni

COVID-19 has prompted educational institutions worldwide to investigate innovative techniques promptly. Most institutions have moved to an online approach using Zoom, Blackboard, Google Meet, Webex, and Microsoft Teams during this time. With today's technological breakthroughs, web content can be created in various ways. To make learning productive and successful, it is critical to consider the preferences and perceptions of learners while building online courses. Any endeavour to improve the efficacy of online learning must consider the users' perspectives. According to studies, students have positive and negative attitudes about online learning. According to several studies, the instructor's engagement with students significantly influences students' opinions of online learning. This research aims to propose, validate and test the eEduQual model for evaluating the quality of online teaching. The eEduQual model was proven to be statistically fit with five constructs and fifteen scale items. The constructs are Teaching (T), Learning (L), Technology (G), Teaching Aids (A), and Pedagogy (P).