Mohammed T. Nuseir, Ghaleb A.El Refae, Muhammad Alshurideh
Recently, social media has become a comprehensive source for attracting customers and has gained recent studies and policymakers' attention. Therefore, the current research also investigates the impact of social media expert power, social media referent power, and social media reciprocity power on the customers’ economic and social satisfaction of the textile industry in the UAE. The goal of the study also includes the examination of the economic and social satisfaction impact on the social commerce intention of the textile industry in the UAE. The analysis of mediating impact of the customers’ economic and social satisfaction among the nexus of social media powers and social commerce intention of the textile industry in UAE is also part of the present study objectives. This study has adopted the questionnaires to collect the data from the marketing department of the textile industry and analyze it by smart-PLS. The results exposed that social media expert power, social media referent power, and social media reciprocity power have a positive association with customers’ economic and social satisfaction. The results also revealed that the customers’ economic and social satisfaction has a positive impact on the social commerce intention. The results also revealed that customers' economic and social satisfaction positively mediates the links between the social media powers and social commerce intention of the textile industry in the UAE. This study is suitable for policymakers who want to develop regulations related to social media and customer satisfaction.