Revista de la Academia de Gestión Estratégica

Abstracto

The Relevance of the Strategic Management of the Hotel Cluster Based on a Balanced Scorecard

Nataliia Tkachova, Volodymyr Pylypiv, Viktoriia Vinnikova, Victoria Pylypiv, Nadiia Zaritska

The article deals with the issue of creating hotel clusters based on a balanced scorecard as a concept of strategic management. The methodological foundations and effects of creating hotel clusters are defined, relevant economic indicators of strategic hotel management are highlighted. The mechanism of using the model of a balanced scorecard of strategic management of the hotel cluster is developed and substantiated.