Kishor Devidas Pakhale
The cryptocurrency market is risky, volatile, and a huge level fluctuating market. but, however, investors invest their money in that market. This study analysis investors' behavior. this study will investigate the investors to the investment time which behavioral factors are considered more used in an investment, and understand to do which factors affect at the time investment. It also defines how the decision is changed according to the factors affect. This study the factors affecting people’s investment behavior regarding investment in cryptocurrency using 285 participants using the survey method of data collection and using SPSS software for chi-square and correlation test data interpretation.