Revista de la Academia de Estudios de Marketing

1528-2678

Volumen 27, Asunto 3 (2023)

Artículo de revisión

The Role of Digital Marketing in Human Resource Management

  • Deepti Sharma, Priti Verma and KDV Prasad

Artículo de revisión

Exploratory Analysis of use of Customer Relationship Management Approach towards Retention of Customers in Automobile Industry

  • Ankur Kumar Rastogi, Hemlata, Ravindra R Kaikini, Adyar, Abhijeet Chavan,Sukhmeet Kaur and Geetika Madaan

Artículo de revisión

Farmer′s Protest Vis-A-Vis Agrarian Distress in India- A Revisit

  • Ajay Kumar Sharma, Meenakshi Gupta, Roop Lal Sharma and Sandeep Sharma

Artículo de revisión

The Impact of Social Media use towards the Psychological Well-Being of University Students

  • Prabha Kiran, Rumki Bandyopadhyay, Puja Chhabra Sharma, M.R. Vanithamani, Monika Gadre and Gautam Bapat

Artículo de investigación

Sold! Threshold Pricing Effects in Online Negotiations

  • Brian R. Kinard

Artículo de revisión

Social Entrepreneurship and the Capability Approach: An Empirical Study

  • Madan Lal, Ramesh Kumar, Rakesh Kumar and Rajender Kumar

Artículo de investigación

The Idiosyncrasy of Digital Platform Workers: An Investigation on how Socio-Psychological Elements help Gig Workers to Cope with Job Stress

  • Mano Ashish Tripathi, Ravindra Tripathi, Shekhar Saroj and Uma Shakar Yadav

Artículo de investigación

Effectiveness and Sustainability in Modern E-tailing Business through Application of Artificial Intelligence

  • Jaheer Mukthar KP, JK Singh and Sanjay Kumar Singh

Artículo de investigación

Design and Development of Scale of Measurement for Effective Service Delivery in India

  • Ram Komal Prasad, Rajendra K. Tiwari and Mahesh K. Jha

Artículo de revisión

Acknowledging the Women Entrepreneurship′s Scope in J&K through Recognizing Effect of Digitalization

  • Prerna Katoch, Syeda Shazia Bukhari and Suhail Gupta

Artículo de investigación

Are Returns Conditional upon the Beneish M score?

  • Girish Jain and Amarnath Bose