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Healthy Engagement: Digital Marketing's Influence on the Pharma Sector

• Rajaprabakaran Rajendran and Yavana Rani S

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Reshape Place Attachment from an Experiential Consumption Perspective: Scale Validation and the Exploration of the Relationship between Place Attachment, Insecurity, and Regulatory Focus

• Zhuofan Zhang, Ruth Chatelain-Jardon and Jose Luis Daniel

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Exploration of Mobile Trust, its Antecedents, and Consequences in the Context of Mobile Payment: Qualitative Study

• Afef Sahli

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Utilization of Information Systems to Enhance Customer Relationship Management

• Arshi Naim, Ruth Felicita F., Geetika Parmar and Garima Kohli

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Analysis of the Influence of Knowledge Management Practices and Systems on Firm Performance

• Dennis Joseph, Souvik Roy, Amar Raju, Saravanan D and Santosh Kumar Yadav

Artículo de revisión

An Assessment of the Viability of Long-Term Care Insurance as a Means of Financing Geriatric Care in India

• Shubhagata Roy

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Studying the Effects of Mindfulness Practices on Stress Reduction and Employee Well-Being

• Rishu Roy, Prabhakaran J, Rupali Bipin Sheth, Vanita Joshi, Mohd Naved and Palak Sukhija

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Comparison between Marketing Psychology of Indian consumers Vs US Consumers: A Qualitative Study

• Lakshman Kumar Y and Chitranka

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A Critical Analysis of Corporate Social Responsibility in Context to the Provisions of 'The Companies Act, 2013' of India

• Bhagawan Chandra Sinha, Archana Kumari, Yamini Pandey, Pallavi Tandon and Bhavna Agrawal

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Talent Dynamics: Empowering Indian ITES through Strategic Employee Engagement and Retention

• Elizabeth P Mathew and Narasima Venkatesh

Artículo de revisión

Elements that Influence Shopper's Visit to Organized Retail in Developing Nations: A Mediation and Process Macro Approach

• Subhasis Das, Anushka Maithil and Ishvinder Singh Ahluwalia

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Advertising Expenditure, Firm Performance, and Moderating Impact of Human Capital and Firm Size in Indian Hospitality Sector: An Empirical Note

• Harishankar Vidyarthi

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Artificial Intelligence's (AI) Role in Higher Education- Challenges and Applications

• Niti Saxena, Arvind Kumar, Purvi Makwana, Gayathri Band, Ganesh Ramesh Teltumbade and Ilankumaran G

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Consumer Engagement and Experience in the Era of Technology: A Structural Equation Modeling Study on Brand Loyalty and Customer Value

• Chinmaya Kulshrestha and Avinash Kapoor

Artículo de revisión

An Examination of the Impact of Artificial Intelligence on Human Resource Management

• Khan Ilyas and Abdul Qadir

Artículo de investigación

Driving Sustainability: Unveiling Key Factors in Implementing Sustainable Supply Chain Management in the Indian Automotive Sector

• Arvind Gupta, Hemant Kumar Kaushik and Sanjay Rastogi

Artículo de revisión

Competency based Job Description Leads to Organizational Productivity: An Integrated Literature Review Approach

• Swarnalatha and Sankar Mukherjee

Artículo de investigación

Formation of Efficient Collaborative Relationship in Supply Chains: A Shared Relational Identity based Framework Approach

• Abhay Jain, Tinu Jain, Megha Jain and Palakh Jain

Artículo de investigación

A Study on Factors Affecting the Cashless Payment Mode: With Special Reference to Delhi

• Atul Gautam and Sanjeev Kumar

Artículo de investigación

An Empirical Investigation to Study the Adoption of Online Banking Channels by Retail Customers

• Divya Mathur and Srijib Shankar Jha, Marwadi

Artículo de revisión

“Electronic Word of Mouth Communications: Motivations and Drivers for Consumer Engagement”

• Ravi Kumar JS, Budagavi Anupama, Venkata Naga Manjula P, Sheenam Gogia, Narayana Reddy T and Syed Mohammad Ghouse

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Generation Z Tourist and Purchase Intention for Local Food: A Value-Attitude-Behaviour Approach

• Sumit Pratap, Naveen Uniyal, Deepika Sajwan and Abhay Chamoli

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Water Conservation Faucet Attachment

• Diya Singhal and Aanya Jain

Artículo de investigación

Recent Trends in Social Innovation Research Published in Business and Management Domain: A Bibliometric Analysis from 2014 to 2023

• Mohita Maggon

Artículo de investigación

A Study on Impact of COVID-19 on Unemployment in India

• Tamanna Gupta, Rool Lal Sharma and Ajay Kumar Sharma

Artículo de revisión

The Intersection of Information Overload, Emotional Exhaustion, and Social Media Fatigue: A Comprehensive Literature Review

• Taruni Gupta, Rahul Bodhi and Mohd Salim