Revista de la Academia de Estudios de Marketing

1528-2678

Volumen 28, Asunto 4 (2024)

Artículo de investigación

Healthy Engagement: Digital Marketing's Influence on the Pharma Sector

  • Rajaprabakaran Rajendran and Yavana Rani S

Artículo de investigación

Utilization of Information Systems to Enhance Customer Relationship Management

  • Arshi Naim, Ruth Felicita F., Geetika Parmar and Garima Kohli

Artículo de investigación

Analysis of the Influence of Knowledge Management Practices and Systems on Firm Performance

  • Dennis Joseph, Souvik Roy, Amar Raju, Saravanan D and Santosh Kumar Yadav

Artículo de investigación

Studying the Effects of Mindfulness Practices on Stress Reduction and Employee Well-Being

  • Rishu Roy, Prabhakaran J, Rupali Bipin Sheth, Vanita Joshi, Mohd Naved and Palak Sukhija

Artículo de revisión

A Critical Analysis of Corporate Social Responsibility in Context to the Provisions of 'The Companies Act, 2013' of India

  • Bhagawan Chandra Sinha, Archana Kumari, Yamini Pandey, Pallavi Tandon and Bhavna Agrawal

Artículo de investigación

Talent Dynamics: Empowering Indian ITES through Strategic Employee Engagement and Retention

  • Elizabeth P Mathew and Narasima Venkatesh

Artículo de revisión

Artificial Intelligence's (AI) Role in Higher Education- Challenges and Applications

  • Niti Saxena, Arvind Kumar, Purvi Makwana, Gayathri Band, Ganesh Ramesh Teltumbade and Ilankumaran G

Artículo de investigación

An Empirical Investigation to Study the Adoption of Online Banking Channels by Retail Customers

  • Divya Mathur and Srijib Shankar Jha, Marwadi

Artículo de revisión

“Electronic Word of Mouth Communications: Motivations and Drivers for Consumer Engagement”

  • Ravi Kumar JS, Budagavi Anupama, Venkata Naga Manjula P, Sheenam Gogia, Narayana Reddy T and Syed Mohammad Ghouse

Artículo de revisión

Generation Z Tourist and Purchase Intention for Local Food: A Value-Attitude-Behaviour Approach

  • Sumit Pratap, Naveen Uniyal, Deepika Sajwan and Abhay Chamoli

Artículo de investigación

Water Conservation Faucet Attachment

  • Diya Singhal and Aanya Jain

Artículo de investigación

A Study on Impact of COVID-19 on Unemployment in India

  • Tamanna Gupta, Rool Lal Sharma and Ajay Kumar Sharma