Revista de la Academia de Gestión Estratégica

1939-6104

Volumen 22, Asunto 4 (2023)

Artículo de investigación

Effects of Cost Leadership Strategy on Performance of Small and Medium Enterprises in Nigeria

  • Akeke Adenike Rita, Akeke Niyi Israel, Abiodun Oladimeji

Artículo de investigación

Relationship marketing through the Customer Relationship Management (CRM) tool: case study with implementation strategies

  • Tatiane Mendes de Carvalho and Graziela Oste Graziano