Svetlana Drobyazko, Anna Barwińska-Małajowicz, Bogusław Ślusarczyk, Liudmyla Zavidna, Marta Danylovych-Kropyvnytska
An innovative business model of an enterprise is not only the basis of its management. The high degree of business transparency, simplicity and availability of the system description allow developing the initial technical task and arrange the resource management system. Moreover, with the accumulation of changes in the business model, it is possible to develop new requirements for the improvement (adaptation) of the enterprise competitiveness management system. For example, it allows you to always provide the necessary resources of the required quality, in the required quantity, in the right place, at a specified time and at a reasonable price. The latter, in turn, can seriously reduce production costs, thus ensuring an increase in the competitiveness of the enterprise. Three directions in which scientists and practitioners are looking for principles for the formation of the business model of the enterprise were identified The main factors of building a competitive business model of the enterprise were established. The elements that should include an innovative business model for maximum efficiency were studied.