Tetiana Hilorme, Ruslana Shurpenkova, Oksana Kundrya-Vysotska, Oksana Sarakhman, Olena Lyzunova
The Matrix of the SPACE-analysis of the introduction of the energy-saving technologies was built, which allowed to determine the area of activity of “aggressiveness” in the energy markets as the survival condition. The model is formed taking into account the seasonal factor and the general tendency of the implementation of the energy-saving technologies in entrepreneurship. The analysis of the spectrum of two variants of adaptive and multiplicative models of the implementation of the energy technologies has allowed to identify the possibilities and conclusions of the agents of the energy-generating, energy-distributing and energy-consuming groups with regard to the economic efficiency.