Revista de educación empresarial

1528-2651

Abstracto

Technology Acceptance Model in Higher Education Online Business

Bambang Leo Handoko

This research is a causal quantitative research based on the Unified Theory of Acceptance and Use of Technology model. The object of this study is students who take online learning programs. Data collection methods use primary data by distributing questionnaires. This research uses respondent consists of 365 students from various online learning study programs. The results of this study are that variables: performance expectancy, effort expectancy, quality of service, and personal innovativeness affect the behavioural intention, while the influence of lecturer has no effect on behavioural intention. Besides behavioural intention influences use behaviour while facilitating condition has no effect on use behaviour.

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