Adebanji Ayeni, Kayode Kadirii, Ademola Emmanuel Adeleke, Rotimi Emmanuel Arowolo
Entrepreneurs want to improve their economic standing through informal innovation in order to achieve social recognition, respect, and credit. To put it another way, some people are socially driven to start their own businesses as a way to show their love for society and to experience a sense of acceptance from others. The study considers the effect of the engaged motivation enacted by social intent on the urge of emanating a competition amongst others in a sustainable advantage to reflect a possible drive in the least environment for self-actualisation, the study was carried out in southwest, Nigeria in selected electronics informal market. Adopting a cross-sectional design for a transit population, data was analysed using linear regression to determine the strength of the association between the response variable (social motivation) and the predictor the (sustainable competitive advantage). The result showed that the need for the informal entrepreneurs to maintain the attained social status leads to the push effect from family sustenance. Aside the ties of a social unit via demands, requirements and provision tends to create the positive drive with focus on sustainable competitive advantage amongst the informal entrepreneurs resulting to performance of the electronics business which should be taken care of by the government but seems the funds gotten illegally from the street urchins hides the real value of the market.