Revista de la Academia de Estudios de Marketing

1528-2678

Volumen 21, Asunto 2 (2017)

Artículo de investigación

Factors Influencing Sales Peoples Performance: A Study of Mobile Service Providers in Bangladesh

  • Kamrul Islam Talukder, Muhammad Tahir Jan

Artículo de investigación

Enhancing the Export Performance of the SME's in the Manufacturing Sector in Zimbabwe

  • Godwell Karedza, Krishna K Govender

Artículos originales

Retail Service Quality in Indonesia: Traditional Market Vs. Modern Market

  • Moh Farid Najib, Adila Sosianika

Artículos originales

Implicit Effects of Online Advertising on Consumer Cognitive Processes

  • Hager Machouche, Abderrazek Gharbi, Chokri Elfidha