Revista de la Academia de Estudios de Marketing

1528-2678

Volumen 27, Asunto 5 (2023)

Artículo de investigación

Role of Social Media in University Selection Decision Making Process-An Indian Student Prospective

  • Rajni Pathak, Manisha Paliwal and Yassine Agouzoul

Artículo de investigación

Factors Contributing to Industrial Sickness in Small-Scale Enterprises: Empirical Evidence on Promoter Influence

  • Siva Krishna Golla, Vengalarao Pachava and Surendar Gade

Artículo de investigación

Does Culture Influence Consumer′s Perception towards usage of Digital Banking Platforms (DBP)? A Comparative Study

  • Pushpender Kumar, Vaishali Agarwal, Subhash Kizhakanveatil Bhaskaran, Parul Yadav, Rhea Coelho, Indrawati and Sonali P. Banerjee

Artículo de revisión

Spiritual Tourism and its Impact on the Economy

  • Ritesh Sharma and Pragalbh Sharma

Artículo de investigación

A Brand Loyalty Study on Major Soft Drink Brands in Chennai

  • Aakash J Incheckal

Artículo de revisión

Is Green HRM Affecting our Youth Talent An Analysis of Students Attitude towards GHRM

  • Priya Shah, Shashi Kant Rai, Saurabh Mishra and Richa

Artículo de investigación

Municipal Solid Waste Management: A Futuristic Research Direction using Bibliometric Analysis

  • Surjit Kumar Kar, Debasmita Panigrahi, Harshita Kulla, Ambika Singh and Shilpa Samanta

Artículo de revisión

Gen Z and Green Purchase Intention

  • Rashmita Saran, Rachita Kashyap and Sweta Singh

Artículo de revisión

Impact of Financial Literacy on Behavioural Biases and Investment Decision

  • Madhavi Ishwar Dhole, Rashmi Soni and Manoj Bagesar

Artículo de investigación

Satisfaction-Importance Matrix: Measuring Customer Satisfaction In Mobile Sector

  • Prasanna Mohan Raj and Akanksha Choubey

Artículo de investigación

Adoption of AI and E-Commerce Improving Marketing Performance of SMEs

  • Anuj Kumar, Anoop Pandey, Purvi Pujari and Monika Arora

Artículo de revisión

Customer Centricity: A Strategic Necessity or Challenge for the Banks?

  • Srijanani Devarakonda, Viswanadham N and Vijaya T

Artículo de revisión

Financial Management Behavior of Women: Role of need for Cognitive Closure and Financial Self-Efficacy

  • Kalaa Chenji, Sode Raghavendra and Mustakhusen Mujawar

Artículo de investigación

ICT for Promotion of Retail Banking in Digital India: A Study with a Focus on Housing Finance

  • Jacob Joju, Sankar Ganesh K, Ranjith K, Manoj P K and Prajith K

Artículo de revisión

An Insight into Student′s Acceptance of Various Digital Platforms using TAM Model across the Indian States during the Pandemic

  • Dileep Kumar Singh, Shailesh Kediya, Gayathri Band and Shyam Shukla

Artículo de revisión

An Empirical Study on Consideration of Technical and Fundamental Analysis by Retail Investors

  • Dileep Kumar Singh, Shailesh Kediya, Shyam Shukla and Shrikrishna Dhale