Artículo de investigación

Critically Evaluating the Impact of Antismoking Campaign Advertisements on Antismoking Beliefs and Smoking Intentions of Youths: Evidence from Bangladesh

• Mahamudul Hasan

Artículo de investigación

Evaluating the Effectiveness of Facebook as the Source of Job Advertisements in Bangladesh: An Empirical Study

• Nayeema Sultana, Shamsul Huq Bin Shahriar, Silvia Akter, Maria Rahman

Artículo de investigación

Does Marketing Make Sales Superfluous? Revisiting Levitt and Drucker

• Praveen Sugathan,

Artículo de investigación

Impact of Celebrity Endorsements and the Prevalence of Vampire Effect- A Review

• Divya Negi, Maschanka Fernandes, Raghuram Naga Venkata Jeedigunta

Artículo de investigación

Analysis of Online Buying Pattern of Women Consumers with Reference to Apparels in India

• Kavitha R Gowda, Karishma Chaudhary

Artículo de investigación

Factors Affecting Female Consumer's Online Buying Behavior

• Madasu Bhaskara Rao, Ch Lakshmi Hymavathi, M Mallika Rao

Artículo de investigación

Assessing the Level of Service Quality and Customer Satisfaction at EMTEL Ltd

• Roopchund Randhir

Artículo de investigación

E-commerce Growth in India: A Study of Segments Contribution

• D Mahipal, K Shankaraiah

Artículo de investigación

The Empirical Study on Seafood Export Performance in the Mekong Delta, Vietnam

• Vu Nguyen Thanh, Hiep Phuoc Minh, Liem Nguyen Thanh, Duc Phan Minh, Nhan Vo Kim

Artículo de investigación

Pricing Orientation of SMEs Auto Repairers Using the Facilities, Transformation and Usage (FTU) Framework

• Collins Kankam-Kwarteng

Artículo de investigación

Existence of Consumer Segments Based on the Use of Reference Price

• Praveen Sugathan

Artículo de investigación

Digital Native and Immigrant as Antecedents of Consumer Ethnocentrism

• Mohammad Shafiq Obeidat, William D. Young

Artículo de investigación

Factors Affecting B2B E-commerce Adoption Decision: An Analysis of Indian Textile Industry

• Nupur Krishna, Jagriti Singh