Artículo de investigación

A Conceptual Framework on the Influence of Authenticity in Advertising and Positive Electronic Word of Mouth on Customer Satisfaction

• Ragu Prasadh Rajendran and C. Joe Arun

Artículo de investigación

Gen Z, Instagram Influencers and Hashtags Influence on Purchase Intention of Apparel

• Ouya Huang and Lauren Copeland

Artículo de investigación

Incorporating Sustainability in the Realm of Marketing: A Theoretical Framework

• Pingali Venugopal

Artículo de investigación

Technology Acceptance Model and Social Commerce Sites Usage: An Impact of Social Influence and Social Capital

• Kamaljeet Kaur and Dr. Satinder Kumar

Artículo de investigación

Affective Priming Technique in Advertising - An Empirical Study with Reference to Fast Moving Consumer Goods Sector

• N Meena Rani and Divya Nair

Artículo de revisión

Changing Consumer Behaviours towards Online Shopping - An Impact of Covid 19

• Anupam Sharma and Deepika Jhamb

Artículo de revisión

Critical Review of Binge Watching Behaviour through the Prism of Vroom's Expectancy Theory

• Arvin Subramanian, Dr. A. Seetharaman and Dr. K. Maddulety

Artículo de investigación

The Determinants of Customer Shop Online: A Case of Study from Indian Context

• Dr. Jaipal Rathod and Mr. Gosala Raju

Artículo de investigación

Is Smartphone Loafing Energizing, Creative, Innovative and Productive at the Workplace?

• Fouzia Hadi Ali and Ahmed Muneeb Mehta

Artículo de investigación

Impact of Emotional Labor Strategies on Emotional Exhaustion: Mediating Effect of Anxiety in Pakistani Hotel Industry

• Nazia Rafiq, Dr. Abdus Sattar Abbasi, Shrafat Ali Sair and Ahmed Muneeb Mehta