Artículo de investigación

Exploring the Socio-Economic and Technological Situation of Indian Aviation Industry

• Ashutosh Kolte, Balkrishan V. Sangvikar, Komal Tilak Shettigar and Kevin Francis Joy

Artículo de investigación

Effect of Utilitarian Value and Hedonic Value on the Jambi Batik Purchase Decision

• Dahmiri, Sigit Indrawijaya, Sylvia Kartika Wulan Bhayangkari, Nurida Isnaeni and Wirmie Eka Putra

Artículo de investigación

Dispute Resolution of Online Shoppers In India

• Hemant J. Katole

Artículo de investigación

Factors Making up Word of Mouth and Brand Equity: A Study among Fashion Clothing Stores Customers

• Mohamed Ismail Mujahid Hilal

Artículo de investigación

Does Packaging Influence Purchase Decisions of Food Products? A Study of Young Consumers of India

• Sanjeev Kapoor and Niraj Kumar

Artículo de investigación

Trust and Risk Perspectives of High Value Brands

• Dr. Mohammed Laeequddin, Dr. K. Abdul Waheed and Dr. Ramkrishna Dikkatwar

Artículo de investigación

Drivers of Marketing Channel Performance: Evidence from Iran

• Mohammad Abbaszadeh, Mohammad Haghighi and Mohammad Rahim Esfidani

Artículo de investigación

Cultural Values in Magazine Advertising: A Comparative Study of the Arab World and the United States

• Najah Shahin, Morris Kalliny and Sami Shahin

Artículo de investigación

Determinants of Social Media Marketing Adoption among Smes: A Conceptual Framework

• Bhabesh Kumar, Ahmed Al Asheq, Munmun Rahaman and Md. Mobarak Karim

Artículo de investigación

Awareness and Knowledge to Georgian Qvevri Wine in Poland and the Ways to Its Improvement

• Rusudan Beriashvili

Artículo de investigación

Personal Trust Institution Trust and Consumerism Attitudes towards Mobile Marketing and Banking Services in India

• Dr. Balakrishnan Menon

Artículo de investigación

Service Quality Satisfaction and Behavioural Intention: Mediation and Interaction Analysis in Electronic Food Ordering Services

• Dr. J K Sharma and Dr. Nishant Kumar

Artículo de investigación

Economic Reform and Wholly Foreign Owned Enterprises in China: Marketing Lessons for Saudi Arabia in Implementing its Own Economic Reforms

• Fadye Saud Alfayad