Artículo de investigación

The Impact of Social Media Sharing on Brand Association of Startups: A Study on It Startups in Hyderabad, India

• Dr. D. Prasanna and Dillip Kumar Parida

Reportes del caso

Strength Pharma: Crafting Promotion Strategy for a Sports Nutrition Products in Emerging Economy

• Syed S Hasan and Dr. Prem Prakash Dewani

Reportes del caso

Topiwala Theatres: Market Research for Revenue Maximization and Demand Forecasting using Sample Survey

• Dr. Prem Prakash Dewani

Artículo de investigación

Investigating Privacy Paradox: Consumer Data Privacy Behavioural Intention and Disclosure Behaviour

• Dr. Bijay Prasad Kushwaha, Dr. Raj Kumar Singh and Dr. Vikas Tyagi

Artículo de investigación

Two Warehouse Inventory Model for the Perishable Products Having Shrunk Life Cycle

• Sarbjit Singh

Artículo de investigación

Adoption of Contactless Payments during Covid 19 Pandemic An Integration of Protection Motivation Theory (PMT) and Unified Theory of Acceptance and Use of Technology (UTAUT)

• Chetan Srivastava, Mahendar Goli and Vishnu Vandana

Artículo de investigación

Managing Local and International Challenges Faced by SMEs of Island States Economies in The Midst of the Covid-19 Pandemic- Evidence from Mauritius

• Rajesh Sannegadu

Artículo de investigación

How the Hiring of Stigmatized Populations can Lead to a CSR Backfire Effect

• Jingzhi Shang and Todd Green

Artículo de investigación

Customer Experiences and a Conceptual Model Proposed for Retail Banking Experiences in Bank Settings of Mauritius

• Sharmila Pudaruth

Artículo de investigación

Factors Underlying Consumer Online Buying Decisions in an Indian Context

• Jaipal Rathod

Artículo de investigación

The Impact of Emotions on Consumer Attitude Towards a Self-Driving Vehicle: Using the Pad (Pleasure, Arousal, Dominance) Paradigm to Predict Intention to Use

• Kevin Elliott, Mark Hall and Juan Gloria Meng

Artículo de investigación

One of your Neighbors is A Swinger: Why Donot Marketing Academics Care? Introducing Consensual Non-Monogamy

• Patrick A. Barbro

Artículo de investigación

How Much Efficient are the Fast-Food Restaurants to Achieve Customer Satisfaction in Bangladesh?

• Fazlul Hoque, Tahmina Akter Joya, Sajeeb Saha, Bisakha Dewan, Sauda Afrin Anny and Moriom Khatun

Artículo de investigación

Environmentally Conscious Consumers and Electric Vehicle Adoption Behaviour: Moderating Role of Perceived Economic Benefit

• Chirag Malik and Sonali Yadav

Artículo de investigación

A Study of Purchase Intention on Smartphones of College Students in Hong Kong

• Anthony Tik-Tsuen WONG

Reportes del caso

Green Morning: Casting Social Media Strategy for Sustainable Business Growth

• Gargi Rawat and Prem Prakash Dewani

Reportes del caso

Superseed Cotton: A Sales Forecasting Dilemma

• Karnika Bains and Prem Prakash Dewani

Artículo de investigación

Technology Adoption: A Solution for SMES to Overcome Problems During Covid19

• Mr. Anuj Kumar and Dr. Nishu Ayedee

Artículo de investigación

The Existence of Day of the Week Effect in Indian Stock Market

• Neha Bankoti

Artículo de investigación

New Comer Retailer Made Severe Competition in Pandemic Era: Ximivogue Jakarta Case

• Hedro Prabowo and Umbas Krisnanto

Artículo de investigación

Ethnographic and Exploratory Study of Passengers Perceived Factors Towards the Airport Advertising

• Palvi Jearth, Dr. Gurcharan Singh and Shikhil Munjal

Artículo de investigación

Emerging Dimensions of Women Leisure Traveler: A Review of Motivation and Psychographic Factors

• Isha Singh and Devashish Das Gupta

Artículo de investigación

Intention to Purchase Green Energy of Australian Consumers Initial Research Findings

• Al Sadat I Ahmed, Dr. Parves Sultan and Dr. Galina Williams

Artículo de investigación

Forecasting Price Levels in India - An Arima Framework

• Dr. Arindam Banerjee

Artículo de investigación

Customer Experience, Social Regard and Marketing Outcome (Satisfaction and Loyalty): Sub Saharan Oil Marketing Companies Perspective

• Atia Alpha Alfa, Ebenezer Addae, Winston Asiedu Inkumsah and Robert Yaw Amponsah

Artículo de investigación

Consumer Resistance to Innovations in Ornamental Gold Jewellery

• Shalini Kakkar and Dr. Pradnya V. Chitrao

Artículo de investigación

Exploring the Role of Social Media in Shaping Consumer Buying Behavior: A Factor Analysis Approach

• Chand Prakash, Sunil Kumar, Amit Dangi and Kanchan Yadav