Revista de la Academia de Estudios de Marketing

1528-2678

Volumen 25, Asunto 4 (2021)

Artículo de investigación

Sensory Marketing A Review and Research Agenda

  • Rachna Bhatia, Ruchi Garg, Ritu Chhikara, Aakanksha Kataria and Vishal Talwar

Artículo de investigación

Effect Of Brand Personality On Consumer Product Choice In The Telecoms Industry

  • Ladipo, P.K.A, Mordi, K.I and Iheanacho, A.O.

Artículo de investigación

Assessment Of Celebrity Endorsement Impact On Consumers’ Switching Behaviour In Nigeria Telecommunication Industry

  • Albert O. Iheanacho, Adigwe D. Ogbechi, Samuel C. Ilodigwe

Artículo de investigación

Success of Traditional Retail Markets In India: A Way Forward

  • Hari Govind Mishra S and Surabhi Koul

Artículo de investigación

Applications Of Artificial Intelligence And The Millennial Expectations And Outlook Towards Artificial Intelligence

  • Abha Wankhede K, Ralston Rajvaidya, K and Sachin Bagi K

Artículo de investigación

Sufferings And Pain Of Retired (Old) Aged People During Covid-19 A Case Of Indian Family

  • Apoorva Buttan, Veena Rajesh Kolte and Maninder Kaur

Artículo de investigación

Socio-Economic Effects Of Covid-19 In India And Usage Of Online Resources

  • Mehak Mittal, S. Chandramouli, Jayasri Indiran, Rajashri Deshpande, Sukhmeet Kaur and Aruna V. Deshpande

Artículo de investigación

How Does Organisational Culture Affect Npd In A Startup

  • K Rajeshwari and Shameem Shagirbasha

Artículo de investigación

Ranking Country Reputation A D8 Perspective

  • Hamed M. Shamma and Amany Bisht

Artículo de investigación

Watermarking Techniques For Royalty Accounts In Content Management Websites For Iot Image Association

  • Siddhartha Vadlamudi, Md. Aminul Islam, Md. Shakawat Hossain, Alim Al Ayub Ahmed and ABM Asadullah

Artículo de investigación

Impact Of Sales Promotion Tools Used By Mobile Service Provider Companies On Customer Buying Behavior In Jordan

  • Noor Firdoosjahan and Hadi Salah Abdurrahman Atiat

Artículo de investigación

Covid-19 Pandemic and Consumer Adoption Of Digital Healthcare In India: A Qualitative Study

  • Poonam Chauhan, Vilasini Jadhav and Neha Gupta

Artículo de investigación

Easy Urls In The Content Management System With Crawlers For Added Security

  • Apoorva Ganapathy, Alim Al Ayub Ahmed and Md. Nur-E-Alam Siddique

Artículo de investigación

Determinants Of Tourism Development In Jammu And Kashmir: An Empirical Analysis

  • AanqaMoghal, D Mukhopadhyay, Pabitra Kumar Jena and D P Priyadarshi Joshi

Artículo de investigación

Impact of Digitization on Social Economic Transformation Of Indian Economy

  • Roop Lal Sharma and Ajay Kumar Sharma

Artículo de investigación

Impact Of Macroeconomic Variables On Indian Stock Exchange Market: An Empirical Study

  • Roop Lal Sharma and Ajay Kumar Sharma

Artículo de investigación

Developmental impact of Rural infrastructure in Agriculture sector

  • Roop Lal Sharma, Ajay Kumar Sharma and Meenakshi Gupta,

Artículo de investigación

Corporate Social Responsibility and Marketing Communications: A Case Study of Nokia

  • Rajesh Kumar, Neha Bankoti and Alka Maurya