Revista de la Academia de Estudios de Marketing

1528-2678

Volumen 23, Asunto 4 (2019)

Artículo de investigación

Economic Benefit and Implication of Exploring Prisoners Employment: Scholars Perspective for Case of the Nigerian Inmates in Malaysia

  • Yusuff Jelili Amuda, Abideen Adeyemi Adewale and Oladokun Nafiu Olaniyi

Artículo de investigación

The Problematic use of Smartphone and Fomo as Antecedents of Facebook Addiction

  • Houssem Edine Nasr and Kaouther Saied Ben Rached

Artículo de investigación

An Enhancement of Takaful Marketing in Malaysia in the 21st Century

  • Dr. Yusuff Jelili Amuda, Wan Nuraini Binti Wan Din, Nursyafiqah Binti Ibrahim and Nurdiyanah Afiqah Binti Noraman

Artículo de investigación

Marketing Artificial Intelligence: Creating the AI Archetype for Evoking the Personality Trust

  • Gulnara Z. Karimova and Amir Shirkhanbeik

Artículo de investigación

Creating Consumer Personality Profile by Using 3m Model and Paradoxes of Technology

  • Angelica Bahl and Sally Baalbaki-Yassine

Artículo de investigación

A Model of Service Quality to Improve International Airports Ranking Stars

  • Ida Nuraida and Lilian Danil

Artículo de investigación

Success of Malls in an Emerging Market: An Evaluation beyond Huffs Model

  • Subhendu Dey, Jayanta Banerjee and Bibhutesh Nayak

Artículo de investigación

Customer Value in Improving Indihome Customer's Trust in West Java

  • Erica Nurmartiani, Sucherly, Meydia Hasan and Rita Komaladewi

Artículo de investigación

The Influence of Selfies on Product and Image Evaluation

  • Patrick A. Barbro

Artículo de investigación

Mobile Internet use by Generation Z: Evidence from an Emerging Market

  • Rania S. Hussein and Mahmoud Attia

Artículo de investigación

Decision Model Based on Technology Acceptance Model (Tam) for Online Shop Consumers in Indonesia

  • Dede Suleman, Ida Zuniarti, Sabil, Eka Dyah Setyaningsih, Vera Agustina Yanti, Isnurrini Hidayat Susilowati, Imelda Sari, Sofyan Marwansyah, Seno Sudarmono Hadi and Amin Setio Lestiningsih

Artículo de investigación

Antecedents from Purchase Intention of Retail Brand X Evidence from Indonesia

  • Willy Arafah, Nico Lukito and Richardus Rikang

Artículo de investigación

Relationship between Service Quality and Customer Satisfaction in Airlines Industry

  • A. Thirunavukkarasu and V. R. Nedunchezian