Artículo de investigación

Management Practices for Acquisition and Retention in Service Enterprises: An Empirical Investigation of Hospitals

• Steve Katanga, Dr. Daleep Parimoo and Dr. Sweta Dixit

Artículo de investigación

An Analysis on the Effect of Da as a Mediator Between Trait-Based EI And Individual Work Performance Among Bank Tellers

• Dr. S.N. Raghavendra and Dr. B. Arul Senthil

Artículo de investigación

Gb Multiplex: Demand Forecasting Pricing for A Movie Ticket & Strategy for Revenues Maximization Using Market Research

• Dr. Prem Prakash Dewani

Artículo de investigación

Influence of Television Travel Shows on Viewers Purchase Behavior

• Rakhi Raturi

Artículo de investigación

Role of Cultural Values Among Youth on Segmenting the Advertising Across India

• Dr. Gurcharan Singh and Kanwarvir Singh Khaira

Artículo de investigación

Impact of type Fonts on Branded Product Purchase in Sustainable Emerging Economies of African Region Evidence from Mauritius on a Gendered Based Study

• Thanika Devi Juwaheer, Sharmila Pudaruth, Rajesh Sannegadu and Kooldeep Sahye

Artículo de investigación

Understanding the Determinants of Young Indians Shopping Intention During Covid-19

• Rabindra Kumar Jena

Artículo de investigación

A Critical Study on Indian Premier League (IPL) and Its Marketing Implication to Overcome the Challenges of Controversy, Clutter and Significance Beyond Cricket

• Rajesh. J, Ramanjaneyulu Mogili and Sivakumar. V. J

Artículo de investigación

Revealed Comparative Advantage Index: An Analysis of Regional Comprehensive Economic Partnership from Indian Perspective

• Dr. Monika Jain

Artículo de investigación

Survivability and Resilience of Supply Chain System Post-Pandemic in India

• Ramanjaneyulu Mogili, Kashmira Ganji and G.V.R.K Acharyulu

Artículo de investigación

Consumers Insights to Purchase G-Shock Wristwatch

• Gunjan Malhotra

Artículo de investigación

Do Impulsive Buying Influence Compulsive Buying?

• Bidyut Jyoti Gogoi

Artículo de investigación

Barriers Towards the Adoption of Digital Learning Platforms

• Sayantan Khanra, Manikanta Budankayala and Surya Tej Doddi

Reportes del caso

Cento-Tel Data Products for the us Market: Pricing Strategy and Demand Forecasting for New Products

• Vikas Gupta and Dr. Prem Prakash Dewani

Artículo de investigación

Propaganda as Communication Strategy: Historic and Contemporary Perspective

• Mohit Malhan and Dr. Prem Prakash Dewani

Artículo de revisión

Retail Brand Management: A Literature Review

• Valentín Gallart-Camahort, Luis Callarisa Fiol and Javier Sánchez García

Artículo de investigación

Retail Service Quality and Customer Commitment: The Role of Affective and Continuance Commitment on Word of Mouth Communication

• Dr. Priti Bakhshi and Dr. Charu Dubey

Artículo de investigación

E-Tourism: How Customers Intention to use be Affected?

• Anthony Tik-Tsuen WONG

Artículo de investigación

Attribution Modelling in Marketing: Literature Review and Research Agenda

• Jitendra Gaur and Dr. Kumkum Bharti

Reportes del caso

Green Morning (A): Tree Transplantation, Exploring Growth Strategies in Emerging Economies

• Dr. Prem Prakash Dewani and Ayushi Gangwar

Artículo de investigación

Exploring Entrepreneurial Characteristics and Motivational Factors Among University Students

• Parveen kumari and Satinder kumar

Artículo de investigación

Evaluating the Impact of Construction Risk Factors on Project Performance in India: Structural Equation Modeling

• Manpreet Kaur and Rajwinder Singh

Artículo de investigación

Factors Influencing Women's Perception of Website Attributes and Purchase Intentions

• Vaishali Hemant Pardeshi and Vandana Khanna

Artículo de investigación

Does Consumer Demographics Effects Store Loyalty in Departmental Stores?

• Mujibur Rahman, Md. Chand Rashid, Jitender Kumar and Ashish Gupta

Reportes del caso

Webaccesspro: An Artificial Intelligence Start up in Crowded Market

• Dr. Prem Prakash Dewani and Karnika Bains