Comunicación corta

Financial Exclusion In Pakistan

• Waqar Younas, Imran Ibrahim Alasan

Artículo de investigación

A Cross Cultural Study of Consumer Decision Making In India and France

• Smitu Malhotra

Artículo de investigación

The Antecedents of Student Satisfaction with Online Courses: Implications for Program Design and Marketing

• Irfan Ahmed, Sanjay S. Mehta, Gopala Ganesh and Vivekshankar Natarajan

Artículo de investigación

Exploring Fosters and Fetters of Social Marketing Campaigns: Evidences from India

• Basant Purohit

Artículo de investigación

Water and Carbon Footprint of Pizza Crust Wastage: A Case In An Emerging Economy

• Smitu Malhotra, Divya Saroja Chayanam

Reportes del caso

La Brevitea: The Pricing Decision

• Basant Purohit

Artículo de investigación

Customer Trust Influencing Customer Perceived Value and Brand Loyalty.

• Bidyut Jyoti Gogoi

Artículo de investigación

Artificial Intelligence In Digital Marketing Influences Consumer Behaviour: A Review And Theoretical Foundation For Future Research

• Fazla Rabby, Ranga Chimhundu, Rumman Hassan

Artículo de investigación

How Investors Leveraging Gain In Stock Market Investments: A Predictive Analysis

• Naliniprava Tripathy

Artículo de investigación

Assessing Anchoring and Mental Accounting In the Buyers of Real Estate Assets

• Udayan Karnatak

Artículo de investigación

Determinants of Customer Patronage for Online Banking Outlet Choice In Emerging Economies

• V.V. Devi Prasad Kotni

Artículo de investigación

Instigators Of Digital Know How Habit for Expenses Amongst Generation Z In Western Tamil Nadu A Pragmatic Analysis

• Premalatha, Ida Grace, C. Samuel Joseph, Sunil Vakayil and H. Samuel Thavaraj

Reportes del caso

Mura Defect Detection In LCD

• Kishore Kunal, R. Arun Prasad, MJ Xavier and Joe Arun

Artículo de investigación

Decoding the Post-Covid-19 Consumer Mind and Developing New Marketing Strategies

• R. Arun Prasad, Kishore Kunal, C Joe Arun and MJ Xavier

Artículo de investigación

Technology: A Pathway Towards Sustainability

• Kuldeep Bhalerao, Prema Mahale, N Vijaya Jyothi, Bharati Yelikar

Artículo de investigación

Item Generation and Purification-Customer Intention To Complain Online Retail- Scale Development

• George KJ

Artículo de investigación

Impact of E-Banking Strategies on Customer Satisfaction In Select Public and Private Sector Banks In India

• K. Sreenivasa Murthy, M. Subramanyam

Artículo de investigación

Impact Of Digitalization On Marketing Of Insurance Products

• Rajesh Verma, Stuti Gupta, Kunal Goyal, Vernika Sahni

Artículo de investigación

A Study Analysing The Influence Of Various Advertising Media Upon The Tourists Visiting J&K

• Shipra Misra, Kakali Majumdar

Artículo de investigación

The Impact Of Fear Of Covid On Online Food Delivery

• Deepika R, Joe Arun C

Artículo de investigación

The Moderating Effects of Typicality and the Mediating Effects of Advertising Message Involvement on Comparative Advertising

• Tommy Hsu, Leona Tam

Comunicación corta

Measuring Online Ads Avoidance In The Context Of Social Media A Conceptual Study In Pakistan

• Yasir Karim, Rohaizat Baharun

Artículo de investigación

Globalization Journey Of Brand By Creating Experience Wave

• Achutha Jois, Somnath Chakrabarti