Artículo de investigación

Customer Value Co-Creation Behavior of Higher Education in South Sumatera

• Supriyadi and Willy Arafah

Artículo de investigación

Framing Australian Consumers Green Energy Buying Behaviour: A Review and Theoretical Foundation for Future Research

• Al Sadat I Ahmed, Dr. Parves Sultan and Dr. Galina Williams

Artículo de investigación

Determinants of Agri-Hotel Customers Experience from the Perspective of user generated Content: Text Mining Analysis

• Vinay Chittiprolu, Mohan Venkatesh Palani, D.V.Srinivas Kumar and V.Venkata Ramana

Artículo de investigación

The Factors Influencing Consumers Organic Food Products Buying Intention

• Anish Kunhikannan and K.K.Ramachandran

Artículo de investigación

Impact of E-Reviews on Millennials Cafe Visit Decision Making with Reference to Dehradun Region

• Amit Tariyal, Shalini Singh and Swati Bisht

Artículo de investigación

Examining Intensity of Use: A Case of Funny Selfies

• Vikas Gautam

Artículo de investigación

Building Customer Citizenship behavior through multiple Self-Congruencies with Brand Passion as A Mediator - A Case of Letao Thailand Brand Community on Facebook Page

• Dolnapa Tumwattana and Thongchai Srivardhana

Artículo de investigación

A Study on Consumers Motivations towards Organic Food Products in India

• Dasari Panduranga Rao, Ramanjaneyulu Mogili and Samala Nagaraj

Editoriales

Letter from The Editorial Board for Academy of Marketing Studies Journal

• Ratish C Gupta

Artículo de investigación

Enhancing Popularity of a Tourist Destination: Why Relationship Matters?

• Bidyut Jyoti Gogoi

Artículo de investigación

Strategy of Productivity Management for Thailand Manufacturing

• Pantit Varnakomala and Anucha Thapayom

Artículo de investigación

The Impact of Myers-Briggs Personality Types (Introversion and Extroversion) on Purchase Intention towards International Fashion Brands of Millennials in India

• Anisha Talwar, Jaspreet Kaur and Varun Duggal

Artículo de investigación

Intercultural Issues in International Tourism Negotiations

• Dorsaf Dellech

Artículo de investigación

Enhancing Behavioral Intention in out-of-stock situations-the mediating role of Perceived Product Uniqueness and Perceived Consumption Risk

• Madhumitha Ezhilkumar

Artículo de investigación

The Relationship between Mobile Retail Service Quality, Customer Satisfaction and Behavior Intentions

• Manling Meng and Trina Sego

Artículo de investigación

Customer Perception on Purchasing Through Facebook in Bangladesh: An Empirical Study on Dhaka City

• Fazlul Hoque, Tahmina Akter Joya, Taskin Afrin, Tahrima Hoque Beg, Asma Akter and Abu Zafar Ahmed Mukul

Artículo de investigación

Exploring Determinants of the Marketing Budget Allocation Process across Countries using Neural Network Classification: Japan, Germany, United States

• David J. Smith

Artículo de investigación

Customer Relationship towards Boundary Spanner In-Store (Bakhala): A Saudi Perspective

• Abdul Razzak Hashmi and Adil Zia

Artículo de investigación

To Study the Impact of Instafamous Celebrities on Consumer Buying Behavior

• Yuvika Gupta, Sonal Agarwal and P.B Singh

Artículo de investigación

Sustainable Dairy Practices an Insight to Chain Coordination Mechanisms of Unorganized Segment of Dairy Sector in Punjab State

• Meenakshi Gupta and Vikas Sharma