Artículo de investigación

An Empirical Study on Assessing Brand Loyalty in Automobile Industry using Hidden Markov Model

• Serkan Varol and Alberto Marquez

Artículo de investigación

Maximizing Customer Lifetime value using Dynamic Programming: Theoretical and Practical Implications

• Eman AboElHamd, Hamed M. Shamma and Mohamed Saleh

Artículo de investigación

Branded Content in Fashion Research: Bibliometric Analysis by Correlations

• Barbara Castillo Abdul, Luis M. Romero Rodriguez and Amor Perez Rodriguez

Artículo de investigación

Yielding to Temptation Analyzing Billboard Advertisement and House Hold Consumers Perception in Pakistan

• Ahmed Muneeb Mehta

Artículo de investigación

How Brand Image and Perceived Service Quality Affect Customer Loyalty through Customer Satisfaction

• Ahmed Muneeb Mehta and Maham Tariq

Artículo de investigación

Factors Affecting the Export Performance of the Food and Beverage Manufacturing Firms in Zimbabwe

• Tayengwa Chitauro and Reinford Khumalo

Artículo de investigación

Changing Consumer Values and Shopping Behaviour in India

• Devashish Das Gupta, Vimal Chandra Verma, George W Leeson and Norbert Meiners

Artículo de investigación

Factors Influencing Customers Buying Decision towards Shopping Online and Offline with Reference to Coimbatore City

• Nedunchezhian, V.R and Suresh Babu, R

Artículo de investigación

Consumer Preferences and Future Impact on the Algerian Car Market

• Soufyane Bouali, Selma Douha and Mohsen Debbabi

Artículo de investigación

Changing Consumer Preferences: Factors Influencing Choice of Fast Food Outlet

• Bidyut Jyoti Gogoi

Artículo de investigación

An Empirical Study of the Dimensions of Entrepreneurial Marketing

• Ranbir Singh Sodhi and Dhananjay Bapat

Artículo de investigación

Marketing Education, the Nigerian Experience: A Meta - Analysis

• Adefulu Adesoga and Adebowale Ilesanmi Sunday

Artículo de investigación

E-Service factors Affecting E-Customer Satisfaction and the Intention of Eshopping: Evidence from Iranian Electronic Businesses

• Isar Kiani, Fariba Latifi and Fatemeh Aliakbari

Artículo de investigación

An Investigation on Brand Boycott: Understanding Negative Psychology of Consumers in the Era of Digital Marketing

• Ram Komal Prasad and Sanjeev Verma

Artículo de investigación

A Conceptual Framework to Understand the Role of Anthropomorphism in Driving Circular Economy

• Jayshree Jaiswal

Artículo de investigación

Impact of Services Quality in E-Banking: Evidence from Indian Public Banks

• Jitender Kumar, Monisha, Ashish Gupta, Md. Chand Rashid and Hari Shankar Shyam

Artículo de investigación

Online Video Narratives-Striking the Right Chords?

• Ms. Aditi Mudgal, Dr. Amrendra Pandey, Dr. Amarnath Bose and Dr. Pankaj Priya

Artículo de investigación

Mirror Prisoner Effect (Narcissus Effect) on Indian it Services Sector: Strategic Thinking & Direction

• Achutha Jois

Artículo de investigación

Kuwaiti Consumers Attitudes towards Adapted Perfume Advertisements: The Influence of Cosmopolitanism, Religiosity, Ethnocentrism and National Identity

• Mohamed M. Mostafa, Fajer S. Al-Mutawa and Mohaned T. Al-Hamdi

Artículo de investigación

Digital Integrated Marketing Communication (Dimc) and its Logical Relationship with Co-Branding and Brand Values with Reference to Coke Studio

• Anand Shankar Raja M

Artículo de investigación

An Examination of Customer Relationship Value in high vs low Technology Industries

• Neeru Sharma

Artículo de investigación

Measuring and Managing Returns to In-Store free Sample Promotions

• Chanil Boo